Andréa Sartori
Product Designer
Experience
The PMS Company
Co-founder and Product Designer
MAR 2021 - AUG 2022, BERLIN, GERMANY
Responsible for the creative part of the business, from creating the visual language, brand manifesto, website, social media, and product design, which materialized the initial idea into an MVP to test the potential market.
Whirlpool SA / Interaction Designer
(Home appliances)
MAR 2013 - MAR 2018, JOINVILLE, BRAZIL & REMOTE TO CHICAGO HQ, US
Creation, definition, and implementation of the EBL (Experience brand language) for Brastemp, Consul, B.Blend, and Whirlpool global brands, which brought greater brand experience consistency across the various platforms.
Collaborated with marketing, engineering, developers and suppliers to execute project objectives, deliverables and timelines for new Interface designs for all categories of products Brastemp, Consul and B.Blend.
Leader of the Design team of the B.Blend brand, responsible for the conceptualization, guidelines, experience, and interface design of the En.joy and Un.plug products, helping the company to expand its product portfolio, acting in a new segment with an innovative and intuitive product.
In the Advanced team, I was responsible for researching, forecast trends, testing, and delivering advanced experience/technology on a 5-7 year roadmap, allowing the company to anticipate and plan for future releases while remaining a leader in its segment.
AWARDS - 1st place/Museu da Casa Brasileira - Brastemp B.Blend En.joy (2015) and 2nd place/Museu da Casa Brasileira - B.blend Un.plug (2019).
Intelbras / Industrial Designer (Telecommunication)
SEP 2008 - FEB 2013, FLORIANÓPOLIS, BRAZIL
Responsible for end-to-end projects. Ideation, conceptualization, research, sketching, modeling, CFM (colour, finish and material), usability tests, and interviews for numerous company's projects.
AWARD - IDEA Award 2010 - Product Design, Communication category
Contact
deiasartori.com
deinhasartori@gmail.com
/andreasartorialvares
about me
Product Designer based in Berlin. Background in Interaction and Industrial Design and years working with interdisciplinary and multicultural teams in Brazil, the US, and China.
With a problem-solving approach and a high empathy for others, helped large companies overcome challenges and bring product vision to production. Always with a strategic and curious eye on user behavior and how quantitative and qualitative research merge to build insights that create product and service experiences that positively impact people's lives.
Skills
Strong visual Communication
Flexible and creative mindset
Skilled at collaboration across teams
Product conceptualization
Big picture thinking
Qualitative Research
TOOLS: Figma, Photoshop, Illustrator (but any software can be learned)
LANGUAGES: Portuguese (Native) - English (work proficiency) - German (B1)
Education
CareerFoundry / UX Design
MAY 2022 - NOV 2022
Universidade do Estado de Santa Catarina (UDESC-SC) / Bachelor in Industrial Design - 2006/2011